From a humble beginning in 1967 manufacturing Bangles & PVC Chappals, Cello Group has
successfully diversified into a wide range of products, which includes plastic houseware, steel
houseware, glassware, opal ware, melamine, kitchen appliances, moulded furniture, air cooler,
household cleaning products and more.
Wim Plast Limited was incorporated on 7 th October 1988 & listed in the year 1994. And
today, it’s portfolio includes:
The Company manufactures elegant, versatile & durable plastic moulded furniture, made
from special grade plastic, best quality virgin raw material and state-of-the-art moulds from
Italy. It’s a leading moulded furniture brand with the one of widest range, which includes;
basic chairs, premium chairs, cafeteria chairs, center tables, dining tables, kids chair, kid’s
tables, storage solutions & more. Its Image series is world class, the series has beautiful
international designs, attractive colors, high product quality & finish, comfortable…. and yet
is competitive in terms of pricing.
Turning to innovation in the field of extrusion technology, the Company set up processing of
bubble guard sheets with the most sophisticated manufacturing plant from Italy. The
company now has 2 plants, one in western & other in northern region of India. The
company diversified into flute board and has complete product range from 2.4 mm to 9.5
mm. Its products can be used for rigid & flexible applications, which includes; interior,
display, packaging & construction.
Tools & Dies:
The Company ventured into tools & dies mainly to service the automobile industry and has
leading Indian automobile brands as its clients. The Company has world class set up to make
advanced injection tools like two component moulds, stack moulds, moulds with gas or
water assisted injection moulding technology, etc.
The Company has air-cooler business for households and commercial requirements. The
range includes desert, window & personal air coolers. It leveraged its background in high
quality plastics to bring sturdy yet light weight air coolers, with engineering quality polymer
body and features like “Turbo Cool” power cooling, remote controlled digital operations,
humidity control and international designs.
The Company has a wide variety of waste management products, ranging from 10 liters to
240 liters, which includes products for household, commercial & public utility. Its products
are designed as per international norms & specifications.
The Company entered into manufacturing of high quality plastic pallets made from state-of-
the-art injection moulding technology for efficient and safe material storage and
transportation. Designed and manufactured rackable pallets that are strong, durable,
hygienic & nature friendly.
OUR VISION
Is to be india’s most preferred household brand with innovative &
aesthetically superior products at affordable prices.
OUR VALUE
We are committed to a culture of learning, creativity, continuous improvement & innovation.
We exhibit honesty and integrity at all times.
We believe in freedom, give everyone a voice and power to perform.
We are strongest together, this comes from a shared vision, common purpose, supportive and collaborative working.
Socially and environmentally, we always act in a safe and ethical manner.
